Waiting Room Collective came together in early 2013 as a group of likeminded creative individuals who share a love for the art of cinematic storytelling. 

We admit our name is a conversation starter: we wanted something that captured our fascination with studying human behavior, which is on full display in a waiting room.  Everyone spends time there at some point in their lives.  What better place to witness the range of human emotions  from pure elation at good news,  to clinging  to hope in the face of uncertainty,  to the terrible sorrow that comes from the loss of a loved one.   You see it all in a waiting room. These moments are what make us truly human.  

Finally, we must return to the reasons we started making films; to find that pure joy of getting lost in the visual storytelling. The passion we bring to our projects is the essence of who we are, but more importantly, we hope to capture your passion which will convey to your audience who you are.  We want to tell your story.

We invite you to join us in the creative process and we look forward to sharing this journey with you all. 








“Storytelling is an important part of our broadcasts and an area where we want the comprehensive content with high quality, and Bruce delivers that. He is both skilled and creative. His unique production style give our stories pacing and emotional impact.  Bruce does this by being easy to work with and building positive relationships with our employees and clients.”

-Trevor Fleck, Coordinating Producer @ Fox Sports North

“Bruce is a tremendous extension of our team who delivers powerful videos that truly help us demonstrate the impact that General Mills makes with our NGO partners worldwide to increase food security, advance sustainable agriculture and strengthen our hometown communities. He knows exactly the right interview questions to ask to deliver the appropriate responses, and his eye for powerful visuals is spot on. Bruce works very well with our partners and is a true partner. We highly recommend Bruce and his team for any video project.”

-Claudine Galloway, Corporate Communications @ General Mills

“I had the pleasure of work with Bruce and his team at the Waiting Room Collective on a series of videos over the last year for American Inno events. Bruce was very helpful in helping to bringing my vision to life and listening to my ideas for the creative, as well as suggesting ideas based on what I described. The crew did a great job of making our guests feel relaxed and conformable during the video shoot. Also, the editing process was a breeze, they were receptive and put together an amazing end product. I would recommend anyone looking for a refreshing creative video to work with the Waiting Room Collective. I look forward to working with them again the future.”

-Cat Francis, National Marketing and Events Director @ American Inno