General Mills // MSO "Inaction" short films

We were tasked by General Mills Marketing Solutions and Operations team to ideate, plan and execute shorts that reflect the work of key team members. Our script writer Oliver came up with a series of moments of ‘inaction’ to demonstrate how fast paced the team members days are. We did this by using the tool of reflection.

Below is one of the series.

General Mills // Partners in Food Solutions - Documentary

We recently traveled to Malawi Africa to film a documentary for General Mills Foundation & Partners in Food Solutions highlighting the work they do to alleviate anemia in children. Video is live here:

General Mills // Instituto Melhores Dias - Documentary

We recently traveled to São Paulo Brazil to film a documentary for General Mills Foundation & Instituto Melhores Dias highlighting the work they do to alleviate anemia in children. Video is live here:

Collin Martin - MN Sports Awards Feature

We had the pleasure of working with Fox Sports North® again this year on the MN Sports Awards. This year’s courage award recipient was MN United FC Midfielder Collin Martin. He was given this prestigious award for his courage & bravery.

You can watch the full feature here:

‘Treat the World with Care’ - General Mills Documentary Series

8 videos, 6 states, one message.

 

It has been a huge pleasure for Waiting Room Collective to spend the last several months partnering with the General Mills Foundation team to produce an 8 part video series titled: ‘Treat the World with Care’

All centered around food sustainability partnerships, the video series highlights the work GMF is doing to help the world's hunger issues & create a better tomorrow.

Watch as these roll out to over the next calendar year!

Here are a couple of the final products!

Dream.State.

This winter Bruce spent 3 months working as a producer for Dream. State. in collaboration with Acowsay Cinema.

The show is a documentary series following two Minnesota High School Boys Hockey teams as they pursue the ultimate goal of making the state tournament. 

'Minnesota is known for a lot of things: Prince, 10,000 lakes and our accents, "oh you betcha." It's cold, it snows but year round, we love our hockey. It's the history, story, passion + dedication behind the long and hard road to the High School Boys State Hockey Tournament. This is what every kids dreams about. State.'

The show aired on Fox Sports North® and the Fox Sports Go® app nationwide.

Refresh Network

We are working on an exciting new project with good friend & TV personality Bryan Piatt to bring you the Refresh Network, an outlet for authentic living. This partnership was created as a way for us to create meaningful content in a time that feels so uncertain for many americans. We hope this will help uplift your day!

Check out the teaser here: